Tuesday, September 22, 2009
Women have been told over and over to give up shimmery eye shadow after 35. Who says? I say rules were meant to be broken—with limitations. Even Bobbi Brown who was so against anything shimmery a few years ago has relented. Hence, her Shimmerbrick blushes and Shimmerwash eye shadows.
The trick as always is subtlety. Yes, give up the glitter. I lived through the age of disco, with my spandex leotard and matching wrap skirt, doing The Hustle and I don't want really want to go there---again. I just can't get behind MAC pigments or the loose glitter shadows many brands carry. Not only will glittery eye shadows date you, but they settle into fine lines and wrinkles. I know I have crow’s feet but I don’t have to advertise it for goodness sake.
Now in my opinion, a little shimmer never hurt anyone. I’m not talking bling bling, but a slight sheen is attractive and makes your eyes pop. In fact, if people are concentrating on your eyes, they won't notice those crow's feet as much. A few brands I’ve tried and like are Lorac, Benefit Velvet eye shadows and Becca. Chantecaille, and Shu Uemura’s pearl finish are also great choices.
Another option is a combination of matte and shimmer. I always like a bit of shimmer under the brow bone while a matte shadow on the lid looks polished and work appropriate.
Make sure you are using a good eye shadow base, it will smooth out any crepeiness (is that a word?), help your eye shadow adhere and last all day without creasing. A good eye cream morning and night is essential for those of us over 40 to keep eyes hydrated.
Bright colors are trendy and fun, but keep the colors to a minimum if you are worried about defining lines and wrinkles. In the words of Helena Rubenstein: Whether you are sixteen or over sixty, remember, understatement is the rule of a fine makeup artist. And after all, you are your own makeup artist!