Tuesday, September 22, 2009

To Shimmah or Not to Shimmah?

Women have been told over and over to give up shimmery eye shadow after 35. Who says? I say rules were meant to be broken—with limitations. Even Bobbi Brown who was so against anything shimmery a few years ago has relented. Hence, her Shimmerbrick blushes and Shimmerwash eye shadows.

The trick as always is subtlety. Yes, give up the glitter. I lived through the age of disco, with my spandex leotard and matching wrap skirt, doing The Hustle and I don't want really want to go there---again. I just can't get behind MAC pigments or the loose glitter shadows many brands carry. Not only will glittery eye shadows date you, but they settle into fine lines and wrinkles. I know I have crow’s feet but I don’t have to advertise it for goodness sake.

Now in my opinion,  a little shimmer never hurt anyone. I’m not talking bling bling, but a slight sheen is attractive and makes your eyes pop. In fact, if people are concentrating on your eyes, they won't notice those crow's feet as much. A few brands I’ve tried and like are Lorac, Benefit Velvet eye shadows and Becca. Chantecaille, and Shu Uemura’s pearl finish are also great choices.

This is what I'm talkin' about!

Another option is a combination of matte and shimmer. I always like a bit of shimmer under the brow bone while a matte shadow on the lid looks polished and work appropriate.

Make sure you are using a good eye shadow base, it will smooth out any crepeiness (is that a word?), help your eye shadow adhere and last all day without creasing. A good eye cream morning and night is essential for those of us over 40 to keep eyes hydrated.

Bright colors are trendy and fun, but keep the colors to a minimum if you are worried about defining lines and wrinkles. In the words of Helena Rubenstein: Whether you are sixteen or over sixty, remember, understatement is the rule of a fine makeup artist. And after all, you are your own makeup artist!


Marsadie said...

I love shimmer, so beautiful.

Prime Beauty said...

Me too, Marsadie. You have to check out the Benefit Velvet eyeshadows, beautiful colors and just the right amount of shimmer.